SEO Campaign Elements

      • Google Algorithms
      • Website Design and Construction
      • Data Analysis & Reporting
      • Keyword Targeting and Analysis
      • Content Creation & Blog Management
      • Social Media Posts

       

      SEO Campaign in Kelowna

A well-run SEO campaign should typically include the following core elements:

  1. Keyword Research: Identifying the right set of keywords that your target audience is searching for and optimizing your website accordingly.
  2. On-Page Optimization: This includes optimizing your website’s content, meta tags, header tags, internal linking, and other elements to ensure they are optimized for search engines.
  3. Technical SEO: Technical SEO is about optimizing your website’s infrastructure and technical elements to ensure that it is easily crawlable and indexable by search engines.
  4. Link Building: Building high-quality, relevant backlinks to your website is crucial for improving your search engine rankings.
  5. Content Marketing: Creating valuable and relevant content that is optimized for both users and search engines is important for driving traffic to your website and improving your rankings. It is extremely important for any business looking to establish a strong online presence to connect with their target audience. Google favors websites that have high-quality and relevant content and looks for regular content.
  6. Analytics and Reporting: Measuring and analyzing the results of your SEO efforts is critical for identifying areas of improvement and refining your SEO strategy.
  • Website Traffic: Tracking website traffic can help you measure your campaign’s effectiveness. Metrics like page views, unique visitors, bounce rate, and time on site can help you identify areas for improvement and optimize your website for better performance.
  • Keyword Rankings: Tracking keyword rankings will help your company understand what is driving traffic and how your company is seen online. By tracking your keyword rankings over time, you can see how your website is performing in search engine results pages (SERPs) and make adjustments to your SEO strategy as needed.
  • Backlinks: Backlinks are an important factor in SEO, as they help search engines determine the relevance and authority of your website. Monthly reporting includes data on backlink profiles and growth.
  • Conversion Rates: Measuring conversion rates can help you understand how effectively your website is converting visitors into customers. By tracking metrics like click-through rates (CTRs), conversion rates, and revenue generated, you can identify areas for improvement and optimize your website for better performance.
  • Competitor Analysis: Competitors are closely analyzed to see what their strength and  weaknesses are and which keywords are driving the most traffic. A lot can be learned from looking at your competitors and we track their growth alongside yours.

SEO is an ongoing process, and it’s important to continuously optimize your website and content to keep competitive. Sea Dragon will help you achieve your goals by helping you dominate Google and take your business to the next level.